Google My Business is Google s unique one-stop shop to handle how a business will appear and perform on the search engine. It’s a must tool to update how your website appears in Search Engine Results, Maps, and organic search rankings. According to the 2021 edition of Whitespark Local Search Ranking Factors Survey, Google Business is still the largest provider of local SEO results, with mentions coming second only to Yahoo! Search. In this article, we’ll take a quick look at what Google My Business has to offer and how it can help you build a stronger local business presence over the Internet.
When first setting up your Google My Business account, you’ll see a simple web form for selecting your city, then clicking “start.” You’ll also be asked to enter a description of why you are using My Business, who are your primary customers, and how much you’re willing to spend. You’ll also be asked to enter the keywords that best describe your company, as well as how often you plan to promote your business. To optimize your website for local search ranking factors, My Business will gather some basic data about your location, such as your zip code and the surrounding area, then compare this information to its mapping database to find certain key points about your service or products, as well as your competitors.
Let’s say you don’t have a business listing on Google Places, but do have a blog on Squidoo. Your web form will collect the URL for your blog, as well as the keywords you choose to use in Squidoo, which will give you a place to place a link back to your Google My Business profile page in your local search results. This link will be visible to anyone who uses Google’s local search feature to find your business. You can optimize your blog by adding tags that describe what you do, so that when someone searches for a term related to what you write, they’ll be able to find you easily.
The most effective method to get found in Google’s local search results is for local SEO (search engine optimization). Local SEO works by creating user-generated content using the same keywords that you’ve chosen for your My Business profile. For example, if your company sells shoes online, you might choose to optimize your blog for the keyword “wedding shoes,” “edding,” “shoes,” “sale,” “occasion,” “shoe,” and other variations. Once you’ve picked these keywords, write informative, unique articles that talk about your product, service, or blog topic. Article marketing is one of the best ways for small businesses to get found in Google’s search results and build a strong presence within Google’s ecosystem of user-generated content.
Your article must be focused on your local community. Focus on the key points of your company, services offered, and key benefits to potential customers. Use targeted keywords to help your articles get found in Google’s local business listing. Google offers a number of tools that help business owners analyze their competition. These tools can help business owners determine their ranking factors, as well as how they can optimize their content for local users.
Google My Business provides a number of tools that can optimize your blog and give you greater visibility in Google’s local search results. The My Business dashboard provides a great way for business owners to discover their ranking factors, as well as discover how each of those factors is affecting their performance. The dashboard includes a detailed overview of each of the SEO elements that we discussed above, including a glossary of basic SEO terms. Google also offers a number of interactive tools to help you learn more about SEO and local listings.
Another great feature of Google My Business is that it provides personalized insights. Personal insights pull information from your company blog and focus specifically on areas where your business could use improvement. In addition to the personalized insights tool, Google offers a number of reports and other resources that allow you to dig in deep on areas of your business that may be making you lose out on valuable local traffic. For example, one of these reports looks at six common SEO mistakes and gives you tips to avoid them.
Google My Business is a powerful tool for managing your local SEO efforts, as well as providing insights on your competitive landscape. By utilizing the dashboard, you can get a daily overview of how each element of your SEO program is impacting your website’s rankings. You can easily find out which strategies are working and which are not. By utilizing the insights tool, you can make faster and wiser decisions about your ongoing management of your SEO program.
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