What does Search Engine Optimization consist of?
What keywords do your potential customers use when searching for a business like yours? Ever think about it? We do…all the time. It keeps us awake at night trying to get you every customer we can! It requires very detailed analysis, (which we secretly love), but don’t tell anybody. Especially the competition. We are seo matthews experts, please pass the coffee!
Effective internet marketing is based on having useful relevant content for users. Your content should be based on what sets your business apart from your competitors. What is your level of experience? What are some common questions your typical customers ask? Help Google pass this information on to people who are searching for you to build trust in your marketing efforts. Google wants to show people the best answer to their needs. Give them what they want.
How does a customer contact you?
Your Name | Address | Phone Number, or NAP, should be consistent across all platforms to make it easy for customers to contact you. If you are going to recommend a business to a friend of yours, you want to know that friend will be taken care of, right? Well Google wants to trust they are sending their “friend” to a place that is going to answer the phone. If you have 4 different numbers in different places on the internet, and 2 different addresses you are not building trust in your SEO. We help you build this trust with our SEO Matthews services.