Meta tags are HTML elements that instruct search engine crawlers about the contents of a web page. Accurate Meta Tags can help your small business with search engine optimization. These elements are usually placed in the section of an HTML document. Small businesses should pay close attention to these tags when creating their website, as they can be the difference between success and failure of your online efforts. You need to share critical information with the search engines, and optimizing your meta tags is a part of this process.
Meta title tag:
The title tag is one of the most important parts of a webpage. It tells users and search engines what a webpage title should be, which is generally at the top of a website’s homepage. Most meta title tags follow a simple formula: . Since title tags are one of the first things seen by visitors before they click on your webpage, it is helpful to include your keywords as early as possible in these title tags to ensure you get relevant traffic from targeted searches.
Search engine optimization (SEO) professionals and search engines do not agree on whether meta keywords still have any influence in the SERPs. It is generally accepted that including them will increase your website’s visibility, but there is controversy about whether they really play a role in ranking pages. This controversy has led many to believe that meta keywords are no longer used by search engines such as Google. However, there is some evidence that Bing does use keywords within title tags for indexing and ranking purposes, so it is beneficial to include these elements if you want to guarantee your webpage title shows up in their results. You also want to build your website for the future. Having accurate and helpful information about your website and services, such as keywords, may be picked up by new features in search engines in the future.
Meta description tag:
The meta description defines the snippet of the webpage content displayed under the title tag when a page appears in search engine rankings. It is 160 characters long, which leaves you with very little space to summarize your content. If you can summarize your webpage title within this limit without making the description too short to be descriptive, it is a best practice to include keywords in a readable format in these meta descriptions as well.
Meta robots tag:
The nofollow tag was introduced by Google to prevent website spam and demonstrate that links should not influence site rank. The “nofollow” attribute refers to an HTML attribute that helps searchers determine if a link should be followed (and crawled) or not (and remain static). When implemented correctly, this element will not affect SEO rankings for websites using them properly. However, website owners sometimes place the nofollow tag on links that they don’t want to be crawled, so this tag is also controversial.
A meta refresh redirects the browser’s default page when a website is accessed to another webpage or website that you specify. It relieves your server from processing unnecessary requests directed straight to the homepage after the initial request has been processed. This element has fallen out of favor in recent years due to being associated with spammy websites trying to get visitors’ phone numbers using Google’s reCAPTCHA service.
An h1 tag is a HTML element used to define the main heading of a website. As it is one of the most important pieces of copy on a page, h1 tags have a number of rules that must be followed for SEO purposes. They include having keywords in these h1 tags and getting them above the fold (the part of a webpage that can be seen without scrolling down). There should only be one h1 tag per page and it should not exceed 70 characters.
An h2 tag is a HTML element used to define the second major heading on a webpage and should contain keywords relevant to what each individual page is about while remaining concise and easy-to-read for human visitors.