Search Engine Optimization - Images

image-optimization

Search Engine Optimization - Images

You have a website, but you’re wondering why it’s not getting the traffic you want. Maybe it’s time to start thinking about your site’s images. Search Engine Optimization for images are critical to your websites success in drawing in new customers.  Images are important for any website because they can help make or break the design of your page. They also affect how well your site ranks in search engine results pages (SERPs). You know that feeling when you type something into Google and one of the first few results is what you were looking for? That’s called image optimization. Image optimization is like optimizing your visual content. It makes sure that each image on every page has an alt text attribute, which tells Google what this picture shows; a title tag, which describes what’s happening in the image.
With the plethora of digital images available on the internet, it’s very easy to find a high quality image that can be used to represent your business. But how do you know which size you need? And what file format should you use? These are important questions for any small business owner to answer before uploading an image onto their website. Let’s go over some helpful tips and tricks for optimizing your images.
1. Know your image dimensions
One of the most important things to know before uploading a photo or image is what size it should be. You want to make sure that it isn’t too large so as to take up unnecessary space on your website, and you also don’t want it to be too small which will reduce its quality and resolution in the image viewer. Before adding an image onto your website you should open Photoshop or another image editing program and go to file> save for web & devices. Here you can change the width and height of the image in pixels so that it fits specifically into your layout with ease. This will ensure high quality viewing when someone visits the page. If the image is too big then you may see pixelation.
2. Save image in the right file type
There are many image formats that you may want to use when saving your image. The most common image formats are JPEG, PNG, and GIF. Here is a quick break down on what they do:
-JPEG (Joint Photographic Experts Group) creates compressed image files which make the image smaller but less detailed
-PNG (Portable Network Graphics) is lossless format for images and has better compression than JPEG making it more suitable for photos and other continuous tone images like logos or simple graphics
-GIF (Graphics Interchange Format) is an image format that uses LZW compression to create its own palette of pre-defined colors; this makes it especially useful for website design if
3. Convert image to sRGB
Another important image setting is color profile, which can be adjusted in your image viewer. This is very useful for preserving image quality and ensuring the image looks the same when it is saved onto your website. The most common color profiles are Adobe RGB, sRGB, and ProPhoto RGB; in order to ensure that everyone sees your image accurately you should convert it into the sRGB standard before uploading it. While this may not change how bright or dark an image appears (and won’t make a huge difference unless someone else uses an image editor to alter the colors) but does help maintain lightness by constraining highlights and clipping shadows. You can easily convert an image to sRGB in Photoshop by going to edit> convert.
4. Use image editing software
While image optimization is important for keeping the file size of images smaller it’s also a good idea to make sure you aren’t uploading an image that is too small or of poor quality. Make sure the image looks good by editing and adjusting it in image editing software like Photoshop before adding it onto your website. If you don’t have Photoshop there are free online services such as Pixlr which allow you to edit image files. If you want a collection of image tools then check out the list of popular ones here .
5. Use image compression tools
There are many image compression tools available online that will help optimize your images while keeping them looking great! These include programs like TinyJPG, PNGGauntlet.
You might be wondering what search engine image optimization is all about. Well, image optimization is a process of optimizing your images for the web by reducing their size and file size, so they load faster and use less bandwidth. But wait! There’s more. It also improves how search engines index your content and increases the chances that Google will show it in the first few pages of its search results (yay!).
Bouncing Butterfly, LLC is a company that offers image optimization. We optimize images so they are small in size and have the highest quality possible. This way you can use them on your website or blog without worrying about high page load times or large bandwidth usage. For more information please visit our homepage at https://bouncingbutterfly.com We can help you with all your Search engine optimization image needs.
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